Marvel Studios has had a tremendous impact on the film industry, illustrating to great success the benefits of building a shared cinematic universe for your properties. The studio hasn’t just influenced rival comic book studios to do the same (Warner Bros./DC); the practice has started to leak into genres other than superhero. Whether it’s horror (Universal monsters), sci-fi (Star Wars), or supernatural action/comedy (Ghostbusters), everyone’s looking to jump into the goldmine of building cohesive movie worlds.
It seems that we can add another franchise to this growing list: Transformers. Paramount is in the early goings of putting together a brain trust to plot out the future of the robots in disguise on film, using James Cameron’s pre-production process on the Avatar sequels and Disney’s handling of the Star Wars brand as their blueprints.
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